JSC “Norfos mažmena” was established in 1997, and it currently is the most rapidly developing retail chain in Lithuania. The company opened its first store in Vilnius in 1997. In 1999 the shareholders of the company took the decision to pour funds into further development of the retail chain. 43 stores were opened within the period of 2000-2002. Before the close of 2004 the number of the stores totaled 87.

At the end of 2008 “Norfos mažmena” run 118 stores – 15 in Vilnius, 8 in Panevėžys and Šiauliai, 6 in Klaipėda, 5 in Kaunas, 4 in Utena and at least 1 store in nearly all regional centres of the country.

“Norfa” stores are categorized into 5 store types – S, L, XL, XXL and Hyper. The type of the store (S stores are the smallest, while the Hyper store is a supermarket) is determined by the size of the store area and the range of the goods. The total area that “Norfa” stores take approximates to 137 272.07 sq.m.

Format	Area of trading hall, sq.m.	Shop number
S	Up to 200 m2	4
L	from 200 to 500 m2	20
XL	from 500 to 1500 m2	84
XXL	over 2000 m2	7
Hyper	5000 m2	3

In 2006 “Norfos mažmena“ began opening inovative trade centres based on new conception. In shops equipped upon comfortable style special attention is drawn to not to functionality only but also to interior design. Design of each shop cam be considered as unique, developed by individual project. “Norfa“ seeks that each client would be provided with high quality goods and services and also feel aesthetic satisfaction while doing shopping in company‘s trade points. “Norfos mažmena“ is planning to gradually reconstruct its shopsaccording to new conception.

The seat of the company is in Vilnius in Verkių str. 29.

Financial results

In 2007 company’s “Norfos Mažmena” sales of goods and services amounted to  Litas 1,513 billion (VAT included), exceeding the year 2006 by 10 percent , when the company‘s sales amount was equal to Litas 1,379 billion. In 2008 “Norfa‘s” sales of goods and services reached Litas 1.698 billion (VAT included) or by 12.28 percent more compared to 2007 when the company‘s amount of sales was equal to Litas 1.513 billion.

Aggregated amount of sales and services (VAT excluded)of companies belonging to “Norfa” companies group reached Litas 2,396 billion – by 16.42 percent more compared to 2006 when group’s turnover amount was equal to Litas 2.058 billion.

“Norfos mažmena” and company “Rivona”, controlled by the same ownership and dealing with international logistics, real estate rentals and other type of business, are the only legal holders of the trademarks of “N”, “Sodžius”, “Piemenėlis”, “Riwa” and “Kolumbas”.

“Norfa” buyer

In 2004 consolidated investments of “Norfa” enterprise group into acquisition of land, building reconstructions, repairs, constructions, real estate, movables and production equipment totaled 51.312 m Litas.

“Norfos mažmena“ is focused on a practical buyer with a medium and higher income. According to data presented by market research company, AC Nielsen, about 72 percent of “Norfa‘s“ buyers are women. According to AC Nielsen, 46 percent of“Norfa‘s“ buyers are of a middle age - from 35 up to 54 years old.

As reported by AC Nielsen, the major part of “Norfa‘s“ buyers is family people. 62% of them are married or live with a partner.

Customers of “Norfa”

“Norfos mažmena” is oriented towards a practical buyer with an average and higher income. The abundance of goods of the Lithuanian origin in “Norfa” stores, improvement of servicing, efficient discount system and optimal pricing raise the number of constant buyers.

In the recent years “Norfa” succeeded to get acknowledged as one of the most robust and thriving companies in the retail market.

Discount card

“Norfa” discount cards have reached highest popularity in Lithuania – there are around 500 thousand card holders.

In May 2008  “Norfa” introduced a new discount system to “Norfa” frequent  shoppers – the network discount card, giving an instant discount of up to 11 percent for goods purchased in all “Norfa” trading centers. The ultimate advantage of the new discount system is that a buyer is always guaranteed to get the larger of two discouts - instanteous (depending on the sum of purchase) or cumulative (depending on the last month's purchases).

“Norfa” regularly runs discount sales. “Norfa” discount system is regarded one of the most successful marketing solutions in the domestic market.

“Norfa‘s“ discount cards are used by about 500 thousand buyers. Company‘s turnover received through the use of discount cards is equal to about 75 percent company’s“Norfos mažmena“ turnover amount in 2008. Company’s “Norfos mažmena“ discount amount provided to its buyers amounted over Litas 75 million.

“Norfa’s“ discount card also provides discounts at NESTE A24 petrol stations

“Norfa” employees

In 2008 the company employed 4280 people (from the records of 31 December 2008).

The company practices a flexible payment system. The salary of an employee directly relies on his/hers results and achievements.

Development

The company‘s “Norfos mažmena” first shop was opened in 1997 in Vilnius.In 1999 the company‘s shareholders decided to make investments into development of retail trade shops network. Within 2000-200243 network shops were opened. By the end of 2004 a number of shops increased up to 87. By the end of 2008 118 trade centers were managed by “Norfa” within the whole territory of Lithuania.

The company‘s “Norfos mažmena” owners have purchased several plots of land in Latvia (in Daugavpils) where the design and construction works of future trading centers are currently being carried out.

Charity and support

In May 2005 “Norfa” Fund for charity and support was founded.

The fund arranges and provides material, social and other support to physical and legal persons in areas of science, culture, education, art, religion, sports, health protection, social care, environment protection and other areas favourable for society.

The seat of the Fund: Beržų str. 10, Gruzdžiai town, Šiauliai region.

“N” Pharmacies

Owners of “Norfos mažmena“ in cooperation with their partners are successfully involved in pharmacy business. UAB “Norfos vaistinė“ established in 2006 nowadays owns 57 “N“ pharmacies in 40 towns of Lithuania. In 2008 company‘s “Norfos vaistinė“ turnover reached Litas 58.665 million VAT included. It is planned that in 2009 the “N“ pharmacies network will be increased up to 70 pharmacies.

“Norfa” enterprises

Company “Rivona”, dealing with logistics international carriage, rent of real estate and other types of business, was established in 1993 and is controlled by the owners of “Norfos mažmena”. “Rivona” is the key supplier of “Norfa”. The company controls a couple of factories: UAb "Pienalita", “Rokiškio konservai”, 3 warehouses of industrial goods, diary products and fruit and vegetables in Kedainiai, Alytus and Vilnius.

In 2007, “Rivona’s” sales of goods and services amounted to Litas 768 million, VAT excluded – an increase of 41,9 percent compare to 2006 when company’s sales volume was equal to Litas 541 million. In 2008, “Rivona’s” sales in goods and services amounted to Litas 945 million, excluded value added tax (VAT) – by 23.05 percent more compared to 2007 when company’s sales amounted to Litas 768 million.

At the start of 2005 “Rivona” acquired the license for wholesale of strong beverages. The company supplies the domestic market with both Lithuanian and foreign goods.UAB “Rivona” delivers to Lithuanian market local and imported products. The Company imports food and consumer goods from almost all the countries of the European Union, Russia, the Ukraine, Belarus, China, Thailand, Chili, Brazil, Argentina and Sri Lanka.

The seat of the company is in Verkių str. 29, Vilnius.

Production enterprises

UAB "Pienalita"
“Rivona’s” production subdivision, a dairy plant in Alytus, at beginning of 2007 was reorganized into a separate company. The diary is currently producing yogurts, cream, milk, sour milk, cottage cheese and cheeses from cottage cheese, butter, fat spreads and dry milk products, all in all 90 kinds of milk products. The diary employs over 90 people.

The factory supplies “Norfa” with the major lot of its produce.

In 2007 UAB “Pienalita’s” turnover reached Litas 34,995 million VAT including (without VAT – Litas 30,829 villion). Dairy plant produced about 11 thousand tons of products including 2 thousand tons of instant dairy products, major part of which has been exported.

Rokiškio konservai
“Rokiškio konservai” is in business from 2001.Within the four years of its activitythe factory underwent complete renovation. New production lines and equipment were mounted, vegetable refrigerators were fitted out. In 2005 “Rokiškio konservai” received 3.5 m Litas of investments and 2.2 m Litas in 2006.

“Rokiškio konservai” has 230 employee working in two departments – sweets department and canned food department. In the nearest future a new gastronomy department will start operating. In 2006 sales of the “Rokiškio konservai” production subdivision reached Litas 4,391 million (VAT excluded). Total amount of products manufactured at the plant was 1836 tons. In 2007 sales“Rokiškio konservai“ production reached Litas 19,4 million (VAT excluded). Total amount of products manufactured at the plant was 4 thousand tons.

The factory produces sweets, made honey, fruit and vegetable nectars, juices, compotes, tomato paste and sauces, marinated vegetables and champignons, mustard, fruit jams, marmalades and confitures, vegetable soups, fruit and vegetable purees, condensed milk – totally 90 kinds of products.

Last year culinary shop implemented hygienic requirements to food products of animal origin contained in legal acts of the European Union and received a permit of the State Food and Veterinary Service for sales ofmeat semi-products and products not in shops of “Norfa” network, but also in other sales points in Lithuania and the European Union. Up to that time the culinary shop’s products were supplied to “Norfa” shops only. The “Rokiškio konservai“ culinary shop is the only the largest trade networks’ culinary shop in Lithuanian meeting all veterinary requirements.

“Rokiškio konservai” supplies its products not onto Lithuanian market only, but also onto markets of Belarus, Russia, Latvia, Estonia, Great Britain and Ireland.

Warehouses

The Company manages three warehouse facilities for industrial goods, dairy products fruit and vegetables in Kėdainiai, Alytus and Vilnius.

Company has invested over Litas 30 million into construction works of the Kedainiai logistic center, storage facilities related to fruit and vegetables and industrial goods. Programme of the goods distribution, shipping and forwarding has been implemented at Logistic centre. A total area of multi-storey fruit-vegetable storage facilities of which there is no any other building of a similar type. is 7,5 thousand sq. m. and it is equipped with modern freezing, sorting and package washing devices. The town of Kėdainiai was chosen because of its favourable geographic location – it is in the center of Lithuania.

Total area of warehouse facilities managed by “Rivona” is equal to 58 thousand sq m. The warehouses’ total project capacity is equal to about 4 thousand Euro palettes a day, over 10,5 thousand kinds of products can be stored there.

About 700 employees are working in the new logistic center and warehouses.